Starting a business is difficult. Steering one through the economic landscape created by COVID-19 adds an unwelcome level of difficulty to an already challenging situation. And yet, despite this, there have been examples of startups fuelling growth through innovation. The signage industry, in particular, has responded positively to the uncertain climate created by lockdown, with many entrepreneurs seeking out refreshing ways to engage with audiences and deliver value. With that in mind, let’s take a closer look at three standout signage startups that succeeded during lockdown.
Enplug has been trading for four years. Although still in its infancy, it’s one of a few signage startups that have made significant waves – and now employs over 60 employees internationally.
Enplug is on a mission to become the go-to platform for digital displays worldwide and works with big names like Oracle, HP, Porsche, and Marriott Hotels.
They list their unique selling points as:
- Being able to reach people when they’re most receptive,
- Being able to share visual data on any screen,
- Having intuitive and easy-to-use interfaces,
- Having the ability to automatically share the latest news,
- Being easy to use for anyone.
Enplug is both disruptive and ethical
Enplug seeks new ways to help its customers innovate – using technology to help them sustain an economic advantage over their competitors at a challenging time.
Unlike some signage startups, Enplug’s focus is on creating flexible and sustainable solutions driven by world-class technology. That’s probably why it has grown to become one of the most popular interactive software packages in the world in such a short timeframe.
Screencloud entered the technology sector as a signage startup just six years ago and has gone from strength to strength since. It aims to create world-class digital products that get the ‘right content in front of the right people to drive results.’
ScreenCloud has already won the trust of over 9,000 clients – including household names like Amazon, Uber, and ExxonMobile.
Their unique selling points are:
- Working on most media players – turning any screen into a sign,
- Programmable to appear on the right channels at the right time,
- Easy to manage and suitable for almost any sector,
- Suitable for large and small projects.
ScreenCloud isn’t interested in short fixes
Instead, its aim is to evolve to meet the changing needs of the industries it serves – and its clients working within those sectors. In a similar vein to Enplug, ScreenCloud is about delivering long-term value that extends beyond the pandemic.
Within a short space of time, Raydiant has grown to become a prominent signage startup. Previously known as Mira, it’s created a clever HDMI device that can be plugged into any screen to connect it to the world wide web.
Despite being a relative newcomer amongst signage startups in the technology sector, Raydiant has already won some impressive clients – including Ramada, Harvard University, and the Wahlberg Brothers.
Listed unique selling points are:
- An all-in-one hardware and software package,
- Letting you manage anything from 1-1000 screens,
- Round-the-clock customer support,
- A personalised onboarding process,
- Manage screens anywhere and at any time.
Raydiant raised funding the ethical way
Tuan Ho – the owner of Raydiant – worked with a well-known investment company to raise $7m to scale his business. No shortcuts were taken and his commitment to delivering first-class experiences for Raydiant’s customers is evident – with money being ploughed into important areas like customer support, not just new technologies.