It’s the kind of result that makes a lasting impact. It gave us room to breathe and reinvest in what we do best.
As a creative partner for brands looking to craft unforgettable digital experiences, their work spans everything from interactive music collaborations to high-profile brand activations. While their innovation is second to none, navigating the complexities of R&D tax credits required the right kind of support; specialised, insightful and aligned with their creative ambition. That’s where we came in.
The challenge: recognising innovation in all its forms
plai wanted a partner who could deeply understand the nuances of their work and translate that into a strong, well-supported R&D claim. They had previously navigated the claims process but felt there was potential to achieve more – both in value and clarity.
“Our goal was to find someone who could really grasp the intricacies of what we do and make the process more efficient and insightful,” shared plai’s co-founder.
Why they chose us
plai discovered us through online research and trusted client testimonials. The decisive factor? Our responsiveness and genuine curiosity about their business.
"The team reached out within an hour of our inquiry. They were upbeat, knowledgeable and genuinely interested in what we do” plai shared.
From the outset, we prioritised understanding plai’s innovation; going beyond forms and figures to engage with the creative and technical depth of their projects.
The solution: a straightforward and supportive process
We kicked off with an in-person technical workshop at plai’s studio, diving deep into their world of advanced immersive tech and exploring areas of eligibility that had previously gone unclaimed.
“The process was far more engaging and efficient than we expected,” said plai. “Kene genuinely cared about making it easy and enjoyable.”
Highlights of our collaboration included:
- Increased eligibility: Initially, plai had ruled out multiple projects, believing they wouldn’t qualify. However, by clarifying the legislation and exploring the complexities of their work, we captured many more eligible activities.
- Tailored expertise: Our team provided clear explanations of where their immersive tech innovations aligned with R&D tax credit guidelines to ensure the claim was accurate and robust.
- Streamlined process: By gathering key information upfront and providing clarity at every step, we ensured an efficient claim process without unnecessary back-and-forth.
- Quick turnaround: From the initial consultation to submission, we ensured a prompt timeline, preparing and submitting the claim within three weeks.
Our technical lead really understood our work, what counted as genuine R&D and what didn’t. The process was focused, smooth and much less daunting than we expected.
The result: a major financial boost
Our approach led to a significantly larger R&D tax credit claim than plai had received in previous years delivering vital funding at a critical time.
“As a small business, having that kind of financial boost made a real difference – it gave us breathing space and let us reinvest in the work we care about most.”
Now, plai continues to collaborate with us on further funding opportunities, including grants and future R&D claims.
With a trusted partner in place, they can focus on what they do best: innovation.
Asked what they’d tell other SMEs thinking of working with us, their advice was simple: “Do it without hesitation” says plai.
Kene is a valuable addition to any SME’s bottom line. Their team is knowledgeable, approachable and genuinely interested in helping you succeed.
Ready to unlock the financial rewards of your innovation? Let’s work together to turn your growth into impact.
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