Sara Amin

Designer Manager

As Design Manager, Sara elevates Kene's brand, advertising and website through innovative design, ensuring consistency and alignment with company goals. She blends strategy with creativity, crafting impactful visuals for advertising campaigns, refining the website’s user experience and supporting business growth through data-driven design decisions. She also collaborates on multimedia projects, including Behind the SME podcast that inspires and educates businesses.

With a Bachelor’s degree in Architectural Design and over eight years of experience, Sara has worked across branding, UI/UX, digital marketing, and advertising. She began her career as a Design Instructor before transitioning into multi-disciplinary design. A specialist in AI-integrated workflows, she continuously adopts new tools to enhance efficiency.

One of her proudest achievements is leading Kene’s rebranding and website redesign, giving the company a fresh, modern identity. The project improved visual appeal, user experience and long-term scalability, reinforcing Kene’s position in the R&D sector.

Outside of work, Sara is a creative nomad, passionate about photography, sustainability and travel. A qualified architect and national design competition winner, she also enjoys nurturing her plants and spending time with family. An interesting fact? Sara initially pursued medicine before discovering her true passion for design, successfully passing both pre-medical and pre-engineering exams before making the switch to the creative world.

Sara Amin

Designer Manager

As Design Manager, Sara elevates Kene's brand, advertising and website through innovative design, ensuring consistency and alignment with company goals. She blends strategy with creativity, crafting impactful visuals for advertising campaigns, refining the website’s user experience and supporting business growth through data-driven design decisions. She also collaborates on multimedia projects, including Behind the SME podcast that inspires and educates businesses.

With a Bachelor’s degree in Architectural Design and over eight years of experience, Sara has worked across branding, UI/UX, digital marketing, and advertising. She began her career as a Design Instructor before transitioning into multi-disciplinary design. A specialist in AI-integrated workflows, she continuously adopts new tools to enhance efficiency.

One of her proudest achievements is leading Kene’s rebranding and website redesign, giving the company a fresh, modern identity. The project improved visual appeal, user experience and long-term scalability, reinforcing Kene’s position in the R&D sector.

Outside of work, Sara is a creative nomad, passionate about photography, sustainability and travel. A qualified architect and national design competition winner, she also enjoys nurturing her plants and spending time with family. An interesting fact? Sara initially pursued medicine before discovering her true passion for design, successfully passing both pre-medical and pre-engineering exams before making the switch to the creative world.

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